Search Engine Optimisation

Imagine there were no search engines. How would your website look? What would you include and what not? It would only be reader focussed and probably highly relevant. Modern seach engines just read your text, not your tricks. Relevance to the reader is the key.

Search engine optimisation is the art of making website content more search engine friendly to make it rank higher. Highly ranked results are the equivalent of a retailer's prime location; a point of high footfall of target customers.

Our service delivers the following benefits:

1. Meaningfully higher and more pervasive rankings on the search engine results pages.

2. Significant increases in pre-qualified web site visitors and higher sales.

3. Higher levels of brand and product awareness and association with key sector expressions.

4. Significant increase in online return on investment.
   

Due to the fluid nature and rapid change of the contents of web sites and search engines, the online market is constantly changing and evolving. Therefore, it cannot be reliably bought into.

Search engines benefit from a clear layout with proper links, not some fancy JavaScript or Flash links. Our search engine feeder system keeps them updated daily.

Ongoing vigilance to search engine optimisation strategies and tactics can therefore put your business directly in front of the most highly qualified potential customers.

Search Engines Get Bored

Whenever a site changes content the search engines come in and re-index it. If a site doesn't change for some time it will be considered less interesting or abandoned and get a much lower ranking than it could have.

The simple solution is to keep your site topical with frequent updates. Our logfiles indicate that after an update the page views often double. Although a fair part of this is due to renewed search engine interest, there are also new readers who have found the site through improved rankings in the search engines.

Domain Name Focussing

If you have a lot of domains sharing the same content you may want to focus it all onto one domain. Google say in their user guide that they don't like too many domains pointing a one site. We've noticed that domains using the domain foccussing feature in our content management system get better search engine rankings and more page views.